Brue Valley Farms approached DeepBlueSky to redesign their outdated website to improve their brand recognition and support their new business objectives in trade and supply.
The Challenge
To compete in such a tough industry, Brue Valley Farms needed to market their "brand" and credentials to consumers and trade buyers respectively.
DeepBlueSky were tasked with producing a website which was aesthetically appealing and "on brand" but was also able to effectively convey information about quality, business credentials and pedigree.
What we delivered
Having carefully studied Brue Valley's target audiences, our web design team produced a simple, yet visually rich design which accurately reflects Brue Valley's desired brand image to both consumers and trade buyers.
Given that both DeepBlueSky and Brue Valley had a history of viral video marketing (see CheddarVision) the use of video to engage an audience was an obvious choice. Through the use of carefully crafted video "shorts" the website delivers and engaging rich media experience which allows Brue Valley to communicate with their consumers in a friendly and light hearted manner.
Similarly, attention to detail in the design of content structure (sitemap, navigation..etc), layout and typography produces a website which is simple to navigate, browse and read. This ensures that Brue Valley's trade buyer audience can quickly and easily access the information they require, all whilst being immersed in the Brue Valley "brand".
Full CMS and Blogging
Brue Valley took advantage of the power of Deep Blue Sky's Spirit Framework development platform to manage their website content and publish their own Blog featuring updates from the farmyard.
Powered exclusively by the Spirit Blog module add-on, the Blog enables Brue Valley to write content, upload photos and manage comments all from a simple easy-to-use interface.
Want to know more?
Brue Valley Farm is yet another example of how DeepBlueSky can use the Spirit Framework to deliver a cost effective website for a small business.
To find out how we can help you call us on 01225 444674.
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