Google have just released a great little SEO Starter Guide for the uninitiated.
Isotope has long stated that we don't offer SEO as a service because we vehemently believe that the way we build websites through Spirit provides the best optimisation of your content.
This Starter Guide is a great illustration of exactly what this means and how we acheive such great search engine success for our clients.
You can download the Starter Guide here or read more about what motivated Google to write it on the Webmaster Central Blog.
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