The application of game mechanics to motivate users steadily grows its success and influence. The subject is omnipresent in business think-tanks, internet articles and industry talks. While some see “gamification” as just another buzzword, others have been able to drive long-term behavioural change and success through its application.
The truth is that gamification isn’t a fad, but it’s also not a silver bullet that will change your business overnight. Gamification is a powerful tool to have in your marketing arsenal but it should be wielded strategically and objectively. Without clear direction or planning, gamification will never yield the desired return on investment.
I recently gave a whistle stop tour of gamification, from the basics and science behind the subject to real examples of great gamification in action, at the Marketing Network in Bath. There was a fantastic response to the event and I thought it would be useful to share some of the questions that were asked during the Q&A session and explain my own approach.
If you’re interested in understanding how to take your first steps towards gamification then feel free to contact me on firstname.lastname@example.org.