What is A/B Testing?
And how can it help drive sales?
A/B testing is valuable in many environments but the most common application is in testing an advert or landing page to measure the engagement levels.
You can use A/B Testing to determine customer engagement with everything from button colour impact to which style of copy is more effective.
By continually A/B testing different elements you'll be able to develop the optimal landing page or advert for your audience to drive maximum sales.
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