What’s in a name?
Defining the brand.
A brand’s name is key to defining the personality of the brand. In addition to your logo design and tone of voice, it helps differentiate your business and build a connection with your customers.
For this project, we defined the brand name and built a robust set of brand guidelines. Through our research and workshops with key stakeholders we defined key brand components including the name, logo design, tone of voice, colour palette and typography.