Shattering the echo chamber and rebuilding public trust in true news.

OneSub is the new, balanced and reliable way to read and understand the truth.

Shattering the echo chamber and rebuilding public trust in true news.


News is dangerously broken...

The way we consume news today is fundamentally broken. 

The incentive that drives both newspapers and news aggregation services skews everything.

That incentive, to generate advert impressions, skews both the way the content is written and the way that it is selected for us to read. 

It is misshaping the very foundation of our democracies.

... OneSub is the solution.

OneSub is solving the problem that internet news is creating in our society.

OneSub provides every reader with a balanced digest of news from myriad sources; but unlike most news aggregation services our focus is on providing balance, helping the reader understand their bias and broadening the mind.

We aim to do this while also providing a reliable revenue stream for journalists and newspapers.

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Forever changing the way we consume news.

Deep Blue Sky has built a natural language processing AI to read and understand the evolving bias of the UK's mainstream newspapers.

By understanding every story as it breaks, we're able to offer every reader a broad opinion, with no echo chamber.

OneSub is in early beta - if you would like to help build the future of news get involved today.

Join the early access queue
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Everything is possible.

OneSub is one of Deep Blue Sky's incubation projects.  If you have a project idea that you would like to explore, get in touch with us today.

Jim Morrison - CEO

OneSub is here to shatter the echo chamber and rebuild the public's faith in true news.

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Jim Morrison