Digital methodologies, tools and platforms are removing barriers to growth in every industry across all departments. If you're not already making the most of the benefits that digital technology has to offer - it's time to reconsider.
Generally, as business matures its willingness to experiment with these new ways of working give way to standardisation. And understandably focus turns to doing more of what works and generating consistent revenue to support growth.
As new digital pioneers hit the scene, they' bring with them new disruptive business models. At first, it can be very difficult to separate true innovation from the hype.
Your established organisation has to adopt a pattern of constant research, evaluation and action in order to survive. It easy to ignore first signs of change and feel secure as your cashflow continues to grow and your core business is unaffected. But your business will ultimately suffer in the long run if you are unable to adapt and evolve at scale.
It's not all doom and gloom though, organisations with forethought and the courage to make bold moves, before it’s too late, can emerge as market leaders. I caught up with Adam Pattenden this week to get some advice on how to stay ahead of digital disruption...