Fashion & Shopping Web Design

Building on the solid foundations of the original iStylista.com, founders, and recipients of The Independant  "Top 100 Online Fashion Award" Chantelle Znideric and Hayden Allen-Vercoe needed a website to deliver a unique user experience.

The Challenge

We were asked to construct a unique structure and system that would:

• Allow users to construct a unique personal style profile taking into account personal preference, build, and colouring
• Enable users to profile clothing options against a range of different criteria
• Automatically provide users with details of suitable items, discounts and promotions via email
• Be flexible enough to incorporate additional clothing lines via data feeds from participating stores, fashion houses and retail

It was a given that the site would also require an intuitive and simple user interface that would enable the user to take advantage of the full power and breadth of the site with a minimum of fuss and maximum of effectiveness.

How we created iStylista

We used Spirit Framework, our development platform to affect a quick roll out of a beta version of the site and integrate clothing and accessory feeds into the iStylista database. This allowed the iStylista team to begin categorising and reviewing products in parallel with our design and development work. This saved valuable time on the project and enabled the project to go live quicker than anticipated.

Having completed the design, build and development phase we integrated a Blog Module and automatic email generation to enable iStylista to keep in touch with their audience on a regular basis.

The End Result

iStylista.com has gone from strength to strength garnering broadsheet coverage, awards and incorporating new lines of clothing regularly. The Blog is popular within the fashion community most recently – it was most recently featured – with Chantelle – in the January 29th Edition of the Telegraph Magazine.