What’s in a name?
Defining the brand.
A brand’s name is key to defining the personality of the brand. In addition to your logo design and tone of voice, it helps differentiate your business and build a connection with your customers.
For this project, we defined the brand name and built a robust set of brand guidelines. Through our research and workshops with key stakeholders we defined key brand components including the name, logo design, tone of voice, colour palette and typography.
If you need help building a new brand or want to refresh an existing one, please get in touch, we’d love to help.