We are frequently asked about the best way to make data transparent and accessible for users.
For a content administrator, this comes with a long list of challenges:
- Where is the data coming from?
- What format is it in?
- Who is providing the data?
- When is it appropriate to update the data?
- How should it be displayed to users?
By the time you’ve answered all of these questions, gathered the resources, and updated your content more than 2 hours can fly by. For the more complex data you need to share with your audience (e.g. an annual calendar of events or a list of available shipping addresses) you can easily save time in the updating of that data by putting a clear, automated processes in place.
With the right process in place, surrendering control of dynamic content to the system is the best decision you will ever make. It leaves your team free of admin, more productive and able to focus on the content that computers just can’t do - like finding the perfect gif of a cat in a monocle...